Category: living room theaters

Big city movie woes don’t affect Portland’s indie film scene

In Portland, the cult of alternative moviegoing is thriving while it shrinks elsewhere in the country.

Oslo August 31.jpg"Oslo, August 31"
A recent blog post by my pal Boston Globe film critic Ty Burr should make you feel sad and a little smug.  In it, Burr notes that the distributors of the Norwegian film "Oslo, August 31," which has won accolades at festivals around the world (including Sundance), have declared that the film will not play in Boston, the 21st most populous city in the nation and home to thriving college communities and arts cultures.  

The problem, the distributors told Burr, is that there are very few art movie screens left in the city and the majority of them are controlled by Landmark Theaters, an arthouse chain based in Los Angeles.  Landmark claims that their Boston screens are being taken up by a couple of this summer's arthouse hits -- "Beasts of the Southern Wild" and "Moonrise Kingdom" -- and that they have too many films queued up to save a spot for "Oslo."

This is actually a common condition in many cities even bigger than Boston.  The independent theaters where art and revival movies thrived in an earlier era have vanished, or been gobbled up by corporate chains based elsewhere, and the variety of films available on a given night is considerably less than it might be.  There are, arguably, more movies in theatrical distribution today then ever, but in most cities there are fewer places than ever where that multitude of films can be seen.

Not so in Portland, where the urban core -- a circle with a radius stretching from, say, City Hall to (pointedly) the intersection of 43rd and NE Sandy -- is home to more screens dedicated to art, indie, alternative, foreign, and experimental film than to Hollywood blockbusters.  In that area, you find the independently owned/operated Northwest Film Center, Cinema 21,  Living Room Theaters5th Avenue Cinema, Mission Theater, Clinton Street TheaterBagdad Theater,  Cinemagic Laurelhurst and, at the outer limits, the Hollywood Theatre, plus the Regal Fox Tower, the main corporate home of alternative movies in Portland.  All of those theaters almost always -- or at least regularly -- show stuff that's not in the multiplexes.  For that sort of fare in the same area, there are but three choices:  Regal's Pioneer Place multiplex and the two Regal multiplexes at the Lloyd Center.  I count 29 primarily indie screens and 24 mainstream screens.  I don't think there's another major American city where the downtown movie scene has a similar aspect.

That surplus of indie theaters in Portland has several implications.  For one, there are more screens to debut more films than most cities -- and that includes cities much bigger than Portland or Boston.  In any  week, the NFC, Cinema 21, Living Room, Clinton Street and Hollywood account for as many as a dozen premieres, some for a single night, most for a full week minimally.  As a result, and throwing in the annual film festivals that most often play at those theaters, Portland sees nearly 1000 new titles annually.  

Secondly, if an indie film does find an audience in Portland but has to move out of the theater where it debuted to make way for a new film, it has other screens to appear on, meaning it can stay in town for months.  Just last year, such films as "Cave of Forgotten Dreams," "Pina," "Drive," "The Guard" and "The Tree of Life" played in Portland for far longer than in other cities of any size simply because they were able to draw enough of an audience after months to make it worthwhile for the owners of various indie theaters in town to keep showing them.

The shame at the heart of Burr's story is that Boston once had the definitive alternative cinema scene in the country, with the famed Brattle, Coolidge Corner and Orson Welles theaters practically inventing the idea of the calendar movie house that mixed classic titles, new foreign releases and American indies on their schedules.  Now, sadly, that day seems to have passed the city by.  And, indeed, most other American cities as well.

It turns out that in movies, as in so many other things, tiny Portland has an embarrassment of riches to enjoy.

Life on Mars? Find out live this Sunday

A Portland theater will screen live footage of the landing of NASA's latest Mars rover.

Curiosity.jpegView full sizeThe Mars Science Lab, aka the Curiosity
No, that's not Pixar's "Wall-E" in the accompanying photo.  That's the Mars Science Lab, or MSL, or, as it's most commonly known, the Mars rover Curiosity.  It was launched by NASA in November and is scheduled to land on Mars on Sunday, August 5 in the evening hours, Pacific time.

Once on Mars, Curiosity will perform experiments and take measurements of the Martian atmosphere in a mission that's partly a search for life and partly a test of potential human habitability of our neighbor planet. 

Normally these sorts of landings are consigned to the more obscure outposts of the cable TV schedule, but since this landing is kind of momentous and happening at a time when folks are out for entertainment, the operators of Portland's Living Room Theaters thought it would be cool to show the event live, a sentiment with which I heartily concur.

The doors for the screening will open at 9:00 pm, with landing expected to occur at around 10:30.  Admission, which is limited to patrons 21 and over, is FREE, but you must reserve a spot in advance by sending an email to: curiosity@livingroomtheaters.com.

To infinity and beyond, y'all!

Tugg combines crowdfunding and video-on-demand to let moviegoers program the theater

A new online system allows film lovers and local communities to bring special film events to theaters near them.

One Day on Earth.jpgfrom "One Day on Earth"
Wouldn’t it be nice if you could reconfigure the moviegoing experience, if you go out to see a film and feel relatively confident that the people you’d be seeing it with would be were sufficiently invested in the show that they’d treat it -- and you -- with the appropriate attention, decorum and courtesy?

Heaven knows the modern multiplex experience -- a torture of in-theater advertising, unrepentant texting and telephoning, noisy snacking, and various other indicators of impending cultural collapse -- isn’t like that any more.  And that’s without even factoring in the quality and monotony of the films that you can choose from, which, as we all know, are rarely as good as the best of what’s on TV on a given night.

But now there may be another way to go to the movies, to see films with a like-spirited community, to select what you’d like to see and when you’d like to see it, and to be joined in the screening by others, known to you or not, who share a similar passion for the same sort of thing, no matter how unusual or specialized it may be.

That’s part of the idea behind TUGG,  a new service that combines crowd-funding, like Kickstarter, with the build-your-own-entertainment model of video-on-demand -- but in a movie theater. With relationships with movie theaters all across the country and a library of more than 400 feature-length films, including new independent films, classic Hollywood and foreign movies, dramas, documentaries, and genre pictures, Tugg allows film lovers or people with a common interest in a particular subject matter to create a screening at a local theater at a time and date of their choosing.  

The system was developed over the past two years in Austin, Texas, and it has been out in the world in beta format since the South by Southwest festival in March.

In mere months, Tugg has been used across the US to spread new independent films outside of the traditional channels of distribution, to showcase small films that can’t necessarily sustain an weeklong run at a theater in certain communities, and to combine social issue campaigns with nights out at the movies.  In April, an Earth Day screening of the documentary "One Day on Earth" resulted in 1800 tickets being sold through TUGG to screenings in 11 different cities; one Los Angeles theater alone had 400 attendees.

It’s a truly simple system:  You create an account on Tugg and connect it to your social networks (Facebook, Google+, or Twitter), select a movie from Tugg’s library, choose a date and time, and select from among the theaters in your area that work with Tugg (the list includes many Regal and Cinemark theaters as well as local houses such as Portland’s Living Room Theaters).  An invitation goes out to the people on your network, who can then reserve a seat for the event with a credit card.  When a minimum percentage of the seats has been reserved, the screening is guaranteed as a go and credit cards are charged for the tickets.  And then you and your friends (and friends of your friends) attend just as you would any ordinary movie screening -- with the novelty that everyone in the theater is connected by the fibers of social networks as well as by the desire to see this film at this particular time with this particular group.

ReGeneration.pngfrom "#ReGeneration"
Portland has already seen one successful Tugg event -- a screening of “#ReGENERATION,” a documentary about the contemporary wave of social activism among young people, held at the Living Room Theaters earlier this month.  Chris Baker, a Lake Oswego native who co-produced the film, says that he and his colleagues immediately recognized that Tugg was particularly well suited to a film like theirs about new ways of imagining society.

“We heard about Tugg through our distributors,” Baker explains, “and we decided it was a great way to promote our project.”  In Portland, Baker and company had a triple-threat of promotional tools:  a strong interest in the subject matter of the film, a community which is already very supportive of independent movies, and Baker’s own web of personal connections.  “Being born and raised in Portland,” he says, “I reached out to several people within the community to help spread the word.  And of course I had some family and friends take part in the screening.”

“#ReGENRATION” is coming back for another bite of the apple in Portland, on June 6 (details). But another screening, of the documentary “El Bulli,” about the famed chef Ferran Adrià, was due to be held at the Living Room but failed to garner enough ticket reservations in time for the film to be shown.

Tugg co-founder Nicolas Gonda explains that, so far, the system works just as well for classic or narrative films as for new and issue-driven movies.  “The films we’ve shown have really run the gamut, from classics like ‘Dr. Strangelove’ and ‘The Good, The Bad & The Ugly,’ to recent releases like ‘The Tree of Life’ and cult films like ‘The FP.’”

According to Gonda, “It may not make sense for a theater to program a weeklong run of a small independent film with no marketing budget attached.  But in almost every community there is potential for like-minded individuals or organizations to facilitate a one-off screening through Tugg.”

The films are principally shown in the digital DCP format, but Tugg can also work with 35mm film prints and other formats.  Currently, Tugg is in negotiations with major distributors to get even more films -- both back-catalogue and current releases -- into its system, and is seeking more theatrical venues in more communities as potential host sites.

“People nationwide are using Tugg to bring their communities together,” says Gonda. “We’ve received feedback from Tugg users who say it’s particularly rewarding to share a film with a theater packed full of your friends, family and fellow film fans.”


New model of moviegoing comes to Portland with ‘#ReGeneration’ and Tugg, a movies-on-demand system

A new service lets you and your friends book a film in a local theater -- kind of like Kickstarter meets movies-on-demand, but on the big screen.

ReGeneration.pngfrom "#ReGeneration"
"#ReGeneration" is a film about the Occupy movement and, as the film's website says, "the challenges facing today’s youth and young adults as they attempt to engage on a myriad of social and political issues."  It plays tonight at the Living Room Theaters in a one-shot-only screening coinciding with similar events around the country.

That may or may not be newsy, depending on your interest in the film or the subject matter.  What is newsy, though, is the means through which the screening was arranged. By using a new service called Tugg, Portlanders who wanted to see "#ReGeneration" paid for their tickets in advance, in a Kickstarter-style model, and guaranteed sufficient interest to get the theater to promise to book the film. 

Tugg allows you, your friends, and people who share your interests to pick a movie, pick a theater, pick a date and time, and watch a movie together, on the big screen.  Currently, there's a campaign in progress on Tugg to bring the film "El Bulli," a documentary about the revolutionary Spanish restaurant, to Living Room Theaters on May 17. 

Have a look at that screening -- or at the Tugg model in general -- and share your thoughts about whether it sounds like something you can imagine pursuing.

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